PROGRAMMES INTERNATIONAUX A L'ESC
PAU > IMS Program
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The IMS is a Master program, which seeks to give
students a broad view of what leaders and managers need to know
and do when dealing with international firms in a global competition.
Aim
The program provides an unparalleled education that is truly global
in every sense. We identify and focus on five essential tasks for
any company to emerge and maintain its global competitive position
within its industry :
- How to identify new business opportunities
in the international arena
- How to formulate and implement a competitive
strategic option
- How to manage and coordinate multicultural
workforce
- How to formulate an international marketing
strategy and build a global brand
- How to build effective international governance
Content
6 core courses from January to May – 30 ECTS :
- International Strategic Management –
5 ECTS
- Strategic Management of Information Systems
and Information Technology – 5 ECTS
- Knowledge Transfer, Global Network, and Innovation
– 5 ECTS
- International Entrepreneurship – 5 ECTS
- International Marketing Strategy and Global
Branding – 5 ECTS
- French Language and Culture for Beginners –
5 ECTS
 More
détails - IMS Core Course (.pdf 72 Ko)
Other activities :
- Company visits
- Guest Speakers (from Local, National and International
company Leaders)
- Cultural Tours
Method
We propose an interactive and differentiated pedagogy based on concepts
and tools’ acquisition, case studies and practice. Professors
encourage students to go through rigorous field projects throughout
the entire course and help them to develop their skills not only
as a manager but also as a leader.
Prerequisites
Students have already completed a business Policy and Strategy course. |
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